Quarterly Checklist for Success

Please use this handy guide to help you get the most out of your membership from quarter to quarter. To download a printable copy of this checklist, click HERE. Thank you to our Allied Partners and if you have any questions, please don’t hesitate to Contact Us.

First Quarter: January – March

  • Renew your Allied Partner membership in January to ensure publication on Dennys.org
  • Verify that the DFA has your correct corporate address, logo, and contact info on the DFA Directory.
  • Reserve advertisement space in the DFA Directory and Buyer’s Guide HERE
  • Register for the DFA Allied Partner Summit Meeting & Golf Tournament HERE.
  • Test your login credentials in the “My Account” section of our site HERE.
  • Verify that you are receiving quarterly issues of the DFA Newsletter.
  • Verify that you received your copy of the DFA Directory and Buyer’s Guide.
  • Reserve a Booth Package for the annual DFA convention HERE.
  • Make sure to pay for your Booth Package Reservation by March 15th to receive the Early Bird discount.
  • Submit any advertising or FREE articles for the quarterly Newsletters. Here
  • Verify that you have the current version of the eMembership Roster for marketing.

Second Quarter: April – June

  • Prepare your presentation for the DFA Allied Partner Summit Meeting.
  • Attend the DFA Allied Partner Summit Meeting and Golf Tournament.
  • Reserve a Booth Package for the annual DFA convention HERE.
  • Follow up on the leads or actions from the AP Summit Meeting.
  • 2 attendees included: (Register for attendees’ credentials for annual Convention (3 badges included in booth package).
  • Develop marketing plan to target franchisees prior to convention.
  • Submit any advertising or FREE articles for the DFA Summer Forum.

Ready to jump right in? Click the button to get started:

Third Quarter: July – September

  • Complete exhibitor kit prior to deadline — Please see Convention Info page.
  • Execute marketing plan developed to target franchisees.
  • Reserve a Booth Package for the annual DFA convention HERE.

Fourth Quarter: October – December

  • Follow up with leads from convention.
  • Renew Allied Partner Membership by Dec. 31st to ensure publication on Dennys.org
  • Review DFA Annual Sponsorship Opportunities.

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