Quarterly Checklist for Success
Please use this handy guide to help you get the most out of your membership from quarter to quarter. To download a printable copy of this checklist, click HERE. Thank you to our Allied Partners and if you have any questions, please don’t hesitate to Contact Us.

First Quarter: January – March
- Renew your Allied Partner Membership in early January to ensure publication in DFA Directory.
- Verify that the DFA has your correct corporate address, logo, and contact info on the DFA Directory.
- Reserve advertisement space in the DFA Directory and Buyer’s Guide HERE (Send your artwork by January 15th).
- Register for the DFA Allied Partner Summit Meeting & Golf Tournament HERE.
- Test your login credentials in the “My Account” section of our site HERE.
- Verify that you are receiving quarterly issues of the DFA Newsletter.
- Verify that you received your copy of the DFA Directory and Buyer’s Guide.
- Reserve a Booth Package for the annual DFA convention HERE.
- Make sure to pay for your Booth Package Reservation by March 15th to receive the Early Bird discount.
- Submit any advertising or FREE articles for the Spring Newsletter by March 1st (Publish date of April).
- Verify that you have the current version of the eMembership Roster for marketing.
- Post on the DFA message board your important company messages.
Second Quarter: April – June
- Prepare your presentation for the DFA Allied Partner Summit Meeting.
- Attend the DFA Allied Partner Summit Meeting and Golf Tournament.
- Reserve a Booth Package for the annual DFA convention HERE.
- Follow up on the leads or actions from the AP Summit Meeting.
- Send thank you notes to the DFA Board of Directors and Denny’s Inc. from the AP Summit Meeting.
- Register for attendees’ credentials for annual Convention (3 badges included in booth package).
- Develop marketing plan to target franchisees prior to convention.
- Submit any advertising or FREE articles for the DFA Summer Forum by June 1st (Publish date of July).
- Review DFA message board and post our important company messages and updates monthly.
- Register for the Sponsor Invitational event (Invitation is to Title Sponsors – Silver Sponsors).
Third Quarter: July – September
- Complete exhibitor kit prior to deadline — Please see Convention Info page.
- Execute marketing plan developed to target franchisees.
- Reserve a Booth Package for the annual DFA convention HERE.
- Submit any advertising or FREE articles for the DFA Fall Forum by September 1st (Publish date of October).
- Verify that we have the current version of electronic DFA membership roster for marketing.
- Review Golf Tournament patron contribution opportunities.
Fourth Quarter: October – December
- Follow up with leads from convention.
- Submit any advertising or FREE articles for the DFA Winter Forum newsletter by Nov. 30 (Publish date of January).
- Reserve booth for next year’s DFA Annual Convention by Dec. 31st to receive an Early Bird discount.
- Renew Allied Partner Membership by Dec. 31st to ensure publication in Directory & Buyer’s Guide.
- Review DFA Annual Sponsorship Opportunities.
- Verify that you have the most current version of the DFA membership roster. If not, Contact Us.
- Send out holiday cards and greetings as marketing to franchisees.
- Review DFA Message board and post your important company messages and updates monthly.