Allied Partner Checklist for Success

Quarterly Checklist for Success

Please use this handy guide to help you get the most out of your membership from quarter to quarter. To download a printable copy of this checklist, click HERE. Thank you to our Allied Partners and if you have any questions, please don’t hesitate to Contact Us.

First Quarter: January – March

  • Renew your Allied Partner Membership in early January to ensure publication in DFA Directory.
  • Verify that the DFA has your correct corporate address, logo, and contact info on the DFA Directory.
  • Reserve advertisement space in the DFA Directory and Buyer’s Guide HERE (Send your artwork by January 15th).
  • Register for the DFA Allied Partner Summit Meeting & Golf Tournament HERE.
  • Test your login credentials in the “My Account” section of our site HERE.
  • Verify that you are receiving quarterly issues of the DFA Newsletter.
  • Verify that you received your copy of the DFA Directory and Buyer’s Guide.
  • Reserve a Booth Package for the annual DFA convention HERE.
  • Make sure to pay for your Booth Package Reservation by March 15th to receive the Early Bird discount.
  • Submit any advertising or FREE articles for the Spring Newsletter by March 1st (Publish date of April).
  • Verify that you have the current version of the eMembership Roster for marketing.
  • Post on the DFA message board your important company messages.

Second Quarter: April – June

  • Prepare your presentation for the DFA Allied Partner Summit Meeting.
  • Attend the DFA Allied Partner Summit Meeting and Golf Tournament.
  • Reserve a Booth Package for the annual DFA convention HERE.
  • Follow up on the leads or actions from the AP Summit Meeting.
  • Send thank you notes to the DFA Board of Directors and Denny’s Inc. from the AP Summit Meeting.
  • Register for attendees’ credentials for annual Convention (3 badges included in booth package).
  • Develop marketing plan to target franchisees prior to convention.
  • Submit any advertising or FREE articles for the DFA Summer Forum by June 1st (Publish date of July).
  • Review DFA message board and post our important company messages and updates monthly.
  • Register for the Sponsor Invitational event (Invitation is to Title Sponsors – Silver Sponsors).

Third Quarter: July – September

  • Complete exhibitor kit prior to deadline — Please see Convention Info page.
  • Execute marketing plan developed to target franchisees.
  • Reserve a Booth Package for the annual DFA convention HERE.
  • Submit any advertising or FREE articles for the DFA Fall Forum by September 1st (Publish date of October).
  • Verify that we have the current version of electronic DFA membership roster for marketing.
  • Review Golf Tournament patron contribution opportunities.

Fourth Quarter: October – December

  • Follow up with leads from convention.
  • Submit any advertising or FREE articles for the DFA Winter Forum newsletter by Nov. 30 (Publish date of January).
  • Reserve booth for next year’s DFA Annual Convention by Dec. 31st to receive an Early Bird discount.
  • Renew Allied Partner Membership by Dec. 31st to ensure publication in Directory & Buyer’s Guide.
  • Review DFA Annual Sponsorship Opportunities.
  • Verify that you have the most current version of the DFA membership roster. If not, Contact Us.
  • Send out holiday cards and greetings as marketing to franchisees.
  • Review DFA Message board and post your important company messages and updates monthly.

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