Interested in Joining the DFA?

Uniting Restaurant Owners & Allied Partners Worldwide


“The Denny’s Franchisee Association’s mission is to unite all our restaurant owners and supplier allied partners worldwide to advance and protect our interests.”


The DFA is highly recognized throughout all franchisee communities as being one of the most solid, reputable, well organized and administered associations in the industry. We offer more to our members than any other association of its kind.

Whether you’re an Allied Partner or Franchisee, joining the DFA is the best way to stay informed, have access to the latest contacts, and market directly to your audience.

Upcoming Events

2024 Convention & Trade Show

Thursday, October  10th – Sunday, October 13th
Arrive Thursday, October 10th and Depart Monday, October 14th
The Broadmoor
Colorado Springs, CO

2024 Allied Partner Summit

Golfers Arrive Tuesday, April 1st
Golf Tournament on Wednesday, April 2nd
All attendees arrive by Wednesday, April 2nd
Program on Thursday, April 3rd
Departures on Friday, April 4th

Our Values

  • Communicate with a united voice between association members and Denny’s management for the purpose of enhancing profitability of DFA member restaurants.
  • Promote communications among association members for the purpose of gathering information and concerns from individual franchisees and disseminating profitable business practices.
  • Negotiate prices and programs with third party suppliers for the benefit of DFA members.
  • Conduct business in a manner that is always honest and forthright.
  • Make decisions based upon the long-term best interests of the continuing economic and financial soundness of the DFA.
  • Uphold our promises and commitments in the services the DFA delivers.
  • Seek to understand and anticipate the needs of our members and provide the products and services that reflect those needs.
  • Instill and promote the value of teamwork and cooperation to a common vision.
  • Demand high expectations of ourselves and those we partner with by delivering timely, innovative and exceptional levels of service to members.
  • Attract and retain staff who are committed to the pursuit of excellence.
  • Continuously assess, anticipate the future and strategically plan and deliver innovative products and services for the mutual benefit of our members.
  • Strive to be member-driven by providing services which meet and exceed member expectations.
  • Foster and nurture mutually beneficial relationships between board, staff, members and the community at large.
  • Foster open and productive cooperation and communication among ourselves and other affiliates of the system.
  • Provide a professional working environment based on trust and teamwork.