Standing Committees
The Denny’s Franchisee Association Board of Directors has ten standing committees; five Brand focused and five Member focused.
Brand Focused
Development
John Metz, Vice-Chair
Glenn Beattie, Carl Ferland, Ajay Keshap, Kevin Killham, Dawn Lafreeda, Steve Stine
The development committee works with corporate leadership to optimize return on investment (ROI) in regard to capital expenditures to include remodels. The committee is also involved in design evolution and alternative sources of income for restaurants.
Marketing
Sam Wilensky, Vice-Chair
Holly Agassi, Medhat Bechay, Dan Boose, Kevin Coveney, Garren Grieve, John Metz, Frank Rivera, Clyde Rucker, Adam Stine
The marketing committee coordinates activities and input to corporate leadership where advertising and marketing matters are discussed. It is proactive in identifying and resolving critical marketing issues that affect the brand, its attribute ratings and its ability to grow profitable sales. The committee participates in conference calls on a regular basis with Denny’s marketing regarding time sensitive issues.
Operations
Frank Rivera, Vice-Chair
Glenn Beattie, Kevin Coveney, Vic Cuda, Carl Ferland, Chad Fullmer, Mohammed Haque, Jonathan Lussier, Tom Rossetti, Sunita Sagar, Jim Wainwright, Sam Wilensky, Michael Yates
The operations committee coordinates activities and input to corporate leadership from the DFA on operational matters, and is proactive in identifying and resolving critical operational (store level) issues, which affect the brand, its attribute ratings and its ability to grow profitable sales.
Technology
Emad Masaih, Chair & CIO
Kevin Coveney, Trevor Fitzgerald, Scott Nakamura, Sam Wilensky, Dean Yates
The Technology committee works with corporate leadership to optimize ROI and provide leadership, planning and coordination for the Brand’s technology needs.
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Member Focused
Communications
Sam Wilensky, Chair
The communications committee facilitates communication through Dennys.org, the DFA newsletter, electronic DFA Broadcasts and the DFA Directory and Buyer’s Guide.
Finance
DavidDavid Beshay, Chair
Jim Wainwright, Sam Wilensky
The finance committee reviews and approves budgets, monthly and annual expenses for all DFA activities, projects and tasks.
Legal
Jim Wainwright, Chair
Tim Flemming
The legal committee reviews contracts between the DFA and our vendors and interacts with corporate on legal issues that affect the overall franchisee membership.
Membership
Medhat Bechay, Chair
Dawn Lafreeda
The membership committee is focused on maintaining and increasing membership and providing relevant member benefits. The membership committee coordinates with the communications committee to ensure DFA members receive information from the Board on a regular basis that affects our community.
Special Events
Sam Wilensky, Chair
Frank Rivera, Jim Wainwright
The special events committee is responsible for producing world-class DFA member special events including, but not limited to the DFA Convention and Allied Partner Summit.
Advisors to DFA Board
DFA Advisors
Tim Flemming, Advisor to the Board
John Lewis, DFA Legal Council
Bobby Naicker
