Welcome to the Denny’s Franchisee Association (DFA) web site. The DFA represents the interests of franchise restaurant owners and operators within the Denny’s Brand. Our objectives are to:

  • Communicate with a united voice between Association members, Denny’s management and Brand vendors for the purpose of enhancing the positive sales growth and profitability of Association members’ restaurants.
  • Promote communication among Association members for the purpose of gathering information and concerns from individual franchisees and the disseminating of profitable business practices.
  • Negotiate prices and programs with third party vendors for the benefit of Association members.


On behalf of the Denny’s Franchisee Association Board of Directors, I want to extend you a warm welcome to our website.  The Denny’s Franchisee Association (DFA) represents member Franchisees collective interests within the Denny’s Brand.  DFA membership represents 80% of all Denny’s Franchisees and 155 Allied Partner vendors that provide goods and services to the Denny’s Brand.

Our Board of Directors represents Franchisees interests by working directly with Denny’s Inc. leadership on important issues and challenges facing the Brand.  They also actively participate on Brand committees working in critical areas such as Marketing, Development, Operations and Supply Chain Oversight.

We hope you find our website useful.  If you are a Denny’s Franchisee, and not currently a DFA member, we urge you to contact us to discuss how membership can help you with your investment in the Denny’s Brand.  If you are just visiting, we hope you enjoy eating at our restaurants, because “We Love to Feed People!”


All the very best,

Sam Wilensky
Chairman of the Board

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