DFA 2022 Alllied Partner Summit Logo RGB

2022 AP Summit – San Diego, California

Fairmont Grand Del Mar – San Diego, CA

The purpose of our Allied Partner Summit is to bring together our Denny’s supplier Partners, the DFA Board of Directors and special guests that include Denny’s, Inc. influencers and decision makers and other franchise owner groups. We follow a successful agenda of sharing ideas and goals to build our brand. Issues and initiatives that are pertinent to the brand are discussed. Each Allied Partner Supplier meets with the decision makers for the brand to show case their products and services.

Two complimentary attendees are included as part of your Allied Partner membership, additional attendees are $800 per person.

Please note that if you do not stay at the host hotel you will be charged a fee of $1,000. The DFA does commit to a room block for each event and if the room block is not met the DFA has to cover the commitment.



Registration is Open

Step One

Register for the 2022 Allied Partner Summit

Each attendee/guest must complete a separate registration form.


For any changes to your Allied Partner Summit Registration, please e-mail us at info@dennys.websitepro.hosting.

Step Two

Reserve your Hotel room at the Fairmont Grand Del Mar

For any changes to your room reservations, you may update online using your confirmation number or you may contact the hotel directly referencing your original reservation confirmation


Our Members

Allied Partners receive an exclusive invitation and two complimentary attendees.

All attendees are required to register and must have credentials to attend all activities and meals.

For more information, please contact the DFA management office at info@dennys.websitepro.hosting or (888) 433-6697

Allied Partner Membership must be paid by April 1st to attend

AP Summit Info

The Grand Golf Club is reserved for our Tournament on Thursday, April 28, 2022

Play the private rolling greens of San Diego’s only Tom Fazio-designed golf course. Expressly created to accommodate every level of skill, the stunning par-72 Grand Golf Club offers 7,160 yards of championship play, spread over 380 pristine acres bordering Los Peñasquitos Canyon Preserve.

Golf is $235 per person (club rentals are additional), which includes a $40 Caddy tip per play. A Caddy is required at the course.

Golf Tournament registration is part of the AP Summit registration process. Golf tournament includes breakfast and lunch.

See you on the green!

Food Sampling & Show Cases

Food Sampling: Exhibitor & Supplier Form (coming soon) – To schedule your kitchen time, please email Sabrina Gee at: Sabrina.Gee@fairmont.com

Shipping Information:

Your Name, Company Name – Guest
Fairmont Grand Del Mar – DFA AP Summit
5300 Grand Del Mar Court
San Diego, CA 92130

Showcases: Presentation files are due by April 15th, please e-mail to info@dennys.websitepro.hosting

Event Snapshot

Tuesday April 26th

  • Arrivals
  • Event Check-in
  • Hosted guest lounge – Appetizers & Beverages

Wednesday April 27th

  • Breakfast & Event Check-in
  • Food Sampling / Show Cases
  • Lunch
  • Show Cases / Food Sampling
  • Reception & Dinner

Thursday April 28th

  • Breakfast
  • Golf Tournament
  • Lunch

Friday April 29th

  • Departures



Event schedule is subject to change.

Airport Transportation

Destination Airport: San Diego International Airport

Airport/Hotel Transportation:

San Diego has a great network of Lyft & Uber drivers!

Sponsorship Opportunities

AP Summit Info

TITLE $100,000 (includes diamond – bronze benefits)

5 Convention Registrations (includes free meeting meals)
Complimentary Full Page Ad in DFA Directory and Buyer’s Guide
Trade Show Signage
Logo Placement & Recognition in General Session General Session Program Time

AP Summit Info

DIAMOND $50,000 (includes platinum – bronze benefits)

5 Free Convention Registrations (includes free meeting meals)
Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Acknowledgement / logo on DFA media (Newsletter, Directory & Website) Complimentary Full Page Cover Ad in Convention Program

AP Summit Info

PLATINUM $40,000 (includes gold – bronze benefits)

5 Free Convention Registrations (includes all meeting meals)
Complimentary Full Page Ad in Convention Program Select
Special Credential Check-in During Convention

AP Summit Info

GOLD $30,000 (includes silver – bronze benefits)

One Additional Booth Space added to Complimentary Booth Space
Four Convention Registrations (includes all meeting meals)
Logo on Convention marketing
Opportunity to sponsor Convention Evening or Major Event
DFA Membership included (Allied Partner category) $2,500 value

AP Summit Info

SILVER $20,000 (includes bronze benefits)

Sponsor-Level Trade Show Booth Signage
Premium Location at Trade Show
Invitation to DFA Board of Directors Sponsors’ Dinner

AP Summit Info

BRONZE $15,000

Special individual recognition on general session screens
Opportunity to Sponsor a General Session Break
Complimentary Hole Sponsorship at DFA Golf Tournament
1 Booth Package (include 3 free badge registrations)
Photo of Company with DFA Board Member
Convention Signage and Program Recognition
Complimentary Trade Show Stamp Card Recognition
DFA Website and E-Mail Communications Recognition
Special Name Badge Recognition during Convention Convention
Representative Invited to meet (face-to-face) DFA Board during the year
Welcome Bag Insert Privilege

DFA Sponsors