2024 Annual Convention and Trade Show – Thursday, October 10th – Sunday, October 13th

Join Us!

Please note the Convention & Trade Show footprint is different this year. The 2024 Convention & Trade Show does take place over a weekend.

The DFA Convention and Trade Show is an opportunity to interact with fellow franchisees, suppliers and Denny’s corporate leadership as we work together to build the Brand! While we have dedicated sessions for information and interaction along with an outstanding vendor trade show, our conventions are not all business.

It is because of the generosity of DFA Sponsors that the DFA is able to host its Annual Convention and Trade Show.

Registration Will Open May, 2024

FRANCHISEES:  A $200 registration fee applies to each franchisee attendee. All attendees must be registered — each attendee should complete the registration form.

SUPPLIERS:  Trade Show Booth package includes registration for two attendees.

Reserving your booth package does not register you for the Convention.

For any changes to your Convention Registration, please e-mail us at info@dennys.org

Join us at our Annual Convention and Trade Show at the stunning Broadmoor in Colorado Springs, CO!

Click here to Reserve your hotel room with the DFA’s contracted rate

Please be note that after Saturday, SEPTEMBER 7th – room availability and DFA discounted rates are not guaranteed. Contracted room rate is $253 per night ++

Any changes to your hotel reservations should be made directly through the hotel. Upon completion of your Convention & Trade Show registration and Hotel reservation, you will receive your reservation confirmation by e-mail.  Please refer to your hotel reservation and confirmation for deposit and cancellation policies.

Please note that if you do not stay at the host hotel you will be charged a fee of $1,000. The DFA does commit to a room block for each event and if the room block is not met the DFA has to cover the commitment.

Our Members

Franchisee members receive an exclusive invitation for $200 per person. Each attendee must register.

Registration fee through September 15th:  $200 per person (two attendees per paid unit)
Registration fee September 16th through October 1st: $300 per person
Registration fee after October 1st: $500 per person

In order to attend the Convention and Trade Show your 2024 DFA Franchisee Membership dues must be current. Membership is $200 per unit (15-unit cap), after May 30th Membership is $400 per unit (15-unit cap).

For more information, or to pay your DFA membership dues, please contact the DFA management office at info@dennys.org or (888) 433-6697

Trade Show Exhibitor’s Kit – Please email the DFA at info@dennys.org

Click HERE to reserve your Trade Show Booth today!


Event schedule is subject to change. Additional details will be added, be sure to review site periodically.

Guest Speaker

Shaun Peet

Pit Crew Coach & Chief Kindness Officer for Trackhouse Racing Building Team Culture | Speaker | Author | ProvePeopleRight™

Co-Founder of DECK Leadership

Shaun was born and raised on Vancouver Island, Canada. He came to the United States on a hockey scholarship where he played four years in the Ivy League at Dartmouth College. While at Dartmouth, he graduated with high honors and a double major in Psychology and Sociology. He then played eight years in the minor leagues serving as the captain of the New Mexico Scorpions before his career culminated with an opportunity to play for the Calder Cup with the American League’s Wilkes-Barre Scranton Penguins. A chance meeting with a fan then afforded him an opportunity to work in NASCAR as a Jackman on a pit crew for the next 12 years where he was a part of the Red Bull Racing Crew that won the 2008 World Pit Crew Championships. In 2013 he was approached to coach the Chip Ganassi Pit Crew Department. The Ganassi Pit Crew Department was the first Pit Crew to ever receive the Comcast Community Champions Award for their dedication to help those in need. He currently resides in Davidson, NC with his wife Jane. He is an avid reader and feels most alive when he is hiking in the mountains. He truly believes that there is more knowledge and wisdom in Rudyard Kipling’s poem “If” than most 4 year degree programs.

Speed is the new currency of business. It is no longer big business vs. small business but rather fast vs. slow.

As a NASCAR pit crew coach we have to assemble and train 5 people to change four tires and add two cans of fuel in a race car in 12 seconds.

Speed in business comes from creating high functioning teams which are the careful result of intentional culture that inspires human brilliance.

Does your team operate like a pit crew? What can they accomplish in 12 seconds?

It’s closer than you think. Let’s find out.

Sponsorship Opportunities

TITLE (includes diamond – bronze benefits)

10 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Trade Show Stage Signage Logo Placement & Recognition in General Session General Session Program Time

GOLD $30,000 (includes silver – bronze benefits)

One Additional Booth Space added to Complimentary Booth Space 4 Free Convention Registrations (includes all meeting meals) Logo on Convention Mailings (2 mailings to complete membership) Opportunity to sponsor Convention Evening or Major Event DFA Membership included (Allied Partner category) $2,300 value

DIAMOND $50,000 (includes platinum – bronze benefits)

8 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Acknowledgement / logo on DFA media (Newsletter, Directory & Website) Complimentary Full Page Cover Ad in Convention Program

SILVER $20,000 (includes bronze benefits)

Sponsor-Level Trade Show Booth Signage Reserve Seating Awards Function Sponsor Premium Location at Trade Show Invitation to DFA Board of Directors Convention Social Event

PLATINUM $40,000 (includes gold – bronze benefits)

6 Free Convention Registrations (includes all meeting meals) Complimentary Full Page Ad in Convention Program Select Booth Location on Trade Show Floor Special Credential Check-in During Convention

BRONZE $15,000

Special individual recognition on general session screens Opportunity to Sponsor a General Session Break Complimentary Hole Sponsorship at DFA Golf Tournament 1 Booth Package (include 3 free badge registrations) Appreciation Letter with Photo of Company with DFA Board Member Convention Signage and Program Recognition Complimentary Trade Show Stamp Card Recognition DFA Website and E-Mail Communications Recognition Special Name Badge Recognition during Convention Convention Welcome Bag Insert Privilege