Convention Info 2022

2022 Annual Convention and Trade Show – September 19th – September 22nd, 2022

Join us at our Annual Convention and Trade Show at The Rosen Shingle Creek


The DFA Convention and Trade Show is an opportunity to interact with fellow franchisees, suppliers and Denny’s corporate leadership as we work together to build the Brand! While we have dedicated sessions for information and interaction along with an outstanding vendor trade show, our conventions are not all business.


It is because of the generosity of DFA Sponsors that the DFA is able to host its Annual Convention and Trade Show.

Registration is Open!

Registration Information

Click here to register for the Convention

FRANCHISEES:  A $200 registration fee applies to each franchisee attendee. All attendees must be registered — each attendee should complete the registration form.

SUPPLIERS:  Trade Show Booth package includes registration for two attendees.


Click here to reserve your Trade Show Booth package
Reserving your booth package does not register you for the Convention (see above).


For any changes to your Convention Registration, please e-mail us at info@dennys

In Person in Orlando, Florida!


Please be aware that after FRIDAY AUGUST 24th – room availability and DFA discounted rates are not guaranteed.

Any changes to your hotel reservations should be made directly through the hotel. Upon completion of your Convention & Trade Show registration and Hotel reservation, you will receive your reservation confirmation by e-mail.  Please refer to your hotel reservation and confirmation for deposit and cancellation policies.

Please note that if you do not stay at the host hotel you will be charged a fee of $1,000. The DFA does commit to a room block for each event and if the room block is not met the DFA has to cover the commitment.

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Convention Info 2022

Our Members

Franchisee members receive an exclusive invitation for $200 per person. Each attendee must register.

Registration fee through July 31st:  $200 per person (two attendees per paid unit)
Registration fee August 1st through September 5th: $300 per person
Registration fee after September 5th: $500 per person

In order to attend the Convention and Trade Show your 2022 DFA Franchisee Membership dues must be current. Membership is $200 per unit (15-unit cap), after May 30th Membership is $400 per unit (15-unit cap).


For more information, or to pay your DFA membership dues, please contact the DFA management office at or (888) 433-6697

Trade Show Exhibitor’s Kit – Please email the DFA at

Exhibitor Kit – contact the DFA

Click HERE to reserve your Trade Show Booth today!


Monday, September 19th

Event Check-in – 10:00 AM – 6:00 PM


Welcome Reception – 6:30 PM – 8:30 PM






Tuesday, September 20th

Breakfast – 7:00 AM – 8:30 AM


Event Check-in – 8:00 AM – 5:00 PM


General Session & Breakouts – 8:30 AM




Plated Dinner  & Entertainment – 6:00 PM – 9:30 PM

Wednesday, September 21st

Breakfast – 7:00 AM – 8:30 AM


Event Check-in – 8:00 AM – 5:00 PM


General Session & Breakouts – 8:30 AM

Vendor Trade Show set up – Noon (subject to change)




Reception – 5:30 PM – 6:30 PM

Thursday, September 22nd

Event Check-in


Trade Show – 10:30 AM – Doors until 3:00 PM

Exhibitors should be ready at 10:00 AM

Grand Prize Drawings to follow




Dinner & Entertainment – 6:00 PM – 9:00 PM

Event schedule is subject to change. Additional details will be added, be sure to review site periodically.

Guest Speaker


Ben Nemtin

“Make the Impossible Possible”

Ben struggled with depression growing up and was forced to drop out of college. Searching for purpose, he created the world’s greatest bucket list with his three childhood friends.

They borrowed a rickety RV and crisscrossed North America achieving the unthinkable. Every time they accomplished a goal on their list, they helped a complete stranger cross something off their bucket list.

Ben’s bucket list quest has inspired millions to believe that impossible is truly possible.



Sponsorship Opportunities

Convention Info 2022

TITLE (includes diamond – bronze benefits)

10 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Trade Show Stage Signage Logo Placement & Recognition in General Session General Session Program Time

Convention Info 2022

DIAMOND $50,000 (includes platinum – bronze benefits)

8 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Acknowledgement / logo on DFA media (Newsletter, Directory & Website) Complimentary Full Page Cover Ad in Convention Program

Convention Info 2022

PLATINUM $40,000 (includes gold – bronze benefits)

6 Free Convention Registrations (includes all meeting meals) Complimentary Full Page Ad in Convention Program Select Booth Location on Trade Show Floor Special Credential Check-in During Convention

Convention Info 2022

GOLD $30,000 (includes silver – bronze benefits)

One Additional Booth Space added to Complimentary Booth Space 4 Free Convention Registrations (includes all meeting meals) Logo on Convention Mailings (2 mailings to complete membership) Opportunity to sponsor Convention Evening or Major Event DFA Membership included (Allied Partner category) $2,300 value

Convention Info 2022

SILVER $20,000 (includes bronze benefits)

Sponsor-Level Trade Show Booth Signage Reserve Seating Awards Function Sponsor Premium Location at Trade Show Invitation to DFA Board of Directors Convention Social Event

Convention Info 2022

BRONZE $15,000

Special individual recognition on general session screens Opportunity to Sponsor a General Session Break Complimentary Hole Sponsorship at DFA Golf Tournament 1 Booth Package (include 3 free badge registrations) Appreciation Letter with Photo of Company with DFA Board Member Convention Signage and Program Recognition Complimentary Trade Show Stamp Card Recognition DFA Website and E-Mail Communications Recognition Special Name Badge Recognition during Convention Convention Welcome Bag Insert Privilege

Our Sponsors