Convention Info 2020

2020 Annual Convention and Trade Show Goes Hybrid – January 26th, 2021!

The DFA Convention and Trade Show is an opportunity to interact with fellow franchisees, suppliers and Denny’s corporate leadership as we work together to build the brand! While we have dedicated sessions for information and interaction along with an outstanding vendor trade show, our conventions are not all business.

Join us virtually at our Annual Convention and Trade Show as we stream live from The Aria in Las Vegas!

Tuesday, January 26th – General Session & Trade Show

It is because of the generosity of DFA Sponsors that the DFA is able to host its Annual Convention and Trade Show.

Registration is Open!

Registration Information

Click here to register for the Convention
A $100 registration fee applies to each franchisee attendee. All attendees must be registered separately.


Click here to reserve your Trade Show Booth package
Reserving your booth package does not register you for the Convention (see above).


For any changes to your Convention Registration, please e-mail us at

Streaming Live from The Aria – Las Vegas, NV



Any changes to your hotel reservations should be made directly through the hotel. Upon completion of your Convention & Trade Show registration and Hotel reservation, you will receive your reservation confirmation by e-mail.

Please be aware that after Wednesday, December 30th – room availability and DFA discounted rates are not guaranteed.

Please refer to your hotel reservation and confirmation for deposit and cancellation policies.

Please note that if you do not stay at the host hotel you will be charged a fee of $500. The DFA does commit to a room block for each event and if the room block is not met the DFA has to cover the commitment.

Our Members

Franchisee members receive an exclusive invitation for $100 per person. Each attendee must register with a unique email address; you will only be able to access with your unique email address on a single device.

In order to receive credentials to access the Convention and Trade Show your 2020 Franchisee Membership dues must be paid. For more information, or to pay your DFA membership dues, please contact the DFA management office at or (888) 433-6697

2020 by January 15th, 2020

Trade Show Exhibitor’s Kit – Please email the DFA at

Exhibitor Kit – contact the DFA

Click HERE to reserve your Trade Show Booth today!


Monday, January 25th

Event Check-in – 10:00 AM – 6:00 PM


Welcome Reception – 6:30 PM – 8:30 PM








Tuesday, January 26th

Breakfast – 8:00 AM – 9:30 AM


Event Check-in – 8:00 AM – 5:00 PM


General Session – 9:00 AM




Plated Dinner  & Entertainment – 7:00 PM – 10:00 PM

Wednesday, January 27th

Event Check-in


Franchisee Only Session


Trade Show
Grand Prize Drawings to follow




Reception with appetizers & beverages – 6:00 PM – 7:30 PM

Thursday, January 28th


Event schedule is subject to change. Additional details will be added, be sure to review site periodically.

Guest Speaker

Information Coming Soon……

Sponsorship Opportunities

TITLE (includes diamond – bronze benefits)

10 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Trade Show Stage Signage Logo Placement & Recognition in General Session General Session Program Time

DIAMOND $50,000 (includes platinum – bronze benefits)

8 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Acknowledgement / logo on DFA media (Newsletter, Directory & Website) Complimentary Full Page Cover Ad in Convention Program

PLATINUM $40,000 (includes gold – bronze benefits)

6 Free Convention Registrations (includes all meeting meals) Complimentary Full Page Ad in Convention Program Select Booth Location on Trade Show Floor Special Credential Check-in During Convention

GOLD $30,000 (includes silver – bronze benefits)

One Additional Booth Space added to Complimentary Booth Space 4 Free Convention Registrations (includes all meeting meals) Logo on Convention Mailings (2 mailings to complete membership) Opportunity to sponsor Convention Evening or Major Event DFA Membership included (Allied Partner category) $2,300 value

SILVER $20,000 (includes bronze benefits)

Sponsor-Level Trade Show Booth Signage Reserve Seating Awards Function Sponsor Premium Location at Trade Show Invitation to DFA Board of Directors Convention Social Event

BRONZE $15,000

Special individual recognition on general session screens Opportunity to Sponsor a General Session Break Complimentary Hole Sponsorship at DFA Golf Tournament 1 Booth Package (include 3 free badge registrations) Appreciation Letter with Photo of Company with DFA Board Member Convention Signage and Program Recognition Complimentary Trade Show Stamp Card Recognition DFA Website and E-Mail Communications Recognition Special Name Badge Recognition during Convention Convention Welcome Bag Insert Privilege

Our Sponsors