2023 Annual Convention and Trade Show – October 16th – October 19th, 2023

Come Celebrate the Brand’s 70th Birthday!

Join us at our Annual Convention and Trade Show at the brand new and stunning Loews Kansas City Hotel!


The DFA Convention and Trade Show is an opportunity to interact with fellow franchisees, suppliers and Denny’s corporate leadership as we work together to build the Brand! While we have dedicated sessions for information and interaction along with an outstanding vendor trade show, our conventions are not all business.


It is because of the generosity of DFA Sponsors that the DFA is able to host its Annual Convention and Trade Show.

Registration will open soon!

Registration Information

Click here to register for the Convention!

FRANCHISEES:  A $200 registration fee applies to each franchisee attendee. All attendees must be registered — each attendee should complete the registration form.

SUPPLIERS:  Trade Show Booth package includes registration for two attendees.


Click here to reserve your Trade Show Booth package (Open for reservations)
Reserving your booth package does not register you for the Convention (see above).


For any changes to your Convention Registration, please e-mail us at info@dennys

Kansas City, MO – Visit KC – Congratulations to the Kansas City Chiefs for winning Super Bowl XXXVII!


Please be note that after THURSDAY, SEPTEMBER 14th – room availability and DFA discounted rates are not guaranteed. Contracted room rate is $239 per night ++

Any changes to your hotel reservations should be made directly through the hotel. Upon completion of your Convention & Trade Show registration and Hotel reservation, you will receive your reservation confirmation by e-mail.  Please refer to your hotel reservation and confirmation for deposit and cancellation policies.

Please note that if you do not stay at the host hotel you will be charged a fee of $1,000. The DFA does commit to a room block for each event and if the room block is not met the DFA has to cover the commitment.


Our Members

Franchisee members receive an exclusive invitation for $200 per person. Each attendee must register.

Registration fee through September 15th:  $200 per person (two attendees per paid unit)
Registration fee September 16th through October 1st: $300 per person
Registration fee after October 1st: $500 per person

In order to attend the Convention and Trade Show your 2023 DFA Franchisee Membership dues must be current. Membership is $200 per unit (15-unit cap), after May 30th Membership is $400 per unit (15-unit cap).


For more information, or to pay your DFA membership dues, please contact the DFA management office at info@dennys.org or (888) 433-6697

Trade Show Exhibitor’s Kit – Please email the DFA at info@dennys.org

Exhibitor Kit – contact the DFA

Click HERE to reserve your Trade Show Booth today!


Monday, October 16th

Event Check-in – 10:00 AM – 6:00 PM


Opening Reception – 6:00 PM – 9:00 PM

Entertainment by The Chris Weaver Band




Tuesday, October 17th

Breakfast – 7:00 AM – 8:30 AM


Event Check-in – 8:00 AM – 5:00 PM


General Session & Breakouts – 8:30 AM




Coca-Cola’s Winter Wonderland Dinner & Entertainment – 6:00 PM – 10:00 PM

Entertainment by The 12 South Band

Wednesday, October 18th

Breakfast – 7:00 AM – 8:30 AM


Event Check-in – 8:00 AM – 5:00 PM


General Session & Breakouts – 8:30 AM

Vendor Trade Show set up – Noon (subject to change)




McLane’s ‘Past Meets the Present’ Dinner & Entertainment 6:00 PM – 10:00 PM

Entertainment by The Nash Country Band

Thursday, October 19th

Event Check-in


Trade Show – 10:30 AM – Doors until 3:00 PM

Exhibitors should be ready at 10:00 AM

Grand Prize Drawings to follow




Closing Reception with drinks & appetizers – 6:00 PM – 9:00 PM

Event schedule is subject to change. Additional details will be added, be sure to review site periodically.

Guest Speaker


Jim Sullivan

‘Sullivision – Where Leaders Go To Learn’

Jim Sullivan, has worked for and with companies that include Walt Disney, Starbucks, and McDonald’s.  He is a contributor to The Wall Street Journal, The New York Times, The Food Network and USA Today.  He has written a monthly column for Nation’s Restaurant News since 2013. Jim is the author of Multiunit Leadership (revised 4th edition 2022) and Fundamentals (2020), two books that have sold over 370,000 copies worldwide. Jim has over 400,000 social media followers on LinkedIn, Twitter and YouTube.

Sponsorship Opportunities

Convention Info 2023

TITLE (includes diamond – bronze benefits)

10 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Trade Show Stage Signage Logo Placement & Recognition in General Session General Session Program Time

Convention Info 2023

DIAMOND $50,000 (includes platinum – bronze benefits)

8 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Acknowledgement / logo on DFA media (Newsletter, Directory & Website) Complimentary Full Page Cover Ad in Convention Program

Convention Info 2023

PLATINUM $40,000 (includes gold – bronze benefits)

6 Free Convention Registrations (includes all meeting meals) Complimentary Full Page Ad in Convention Program Select Booth Location on Trade Show Floor Special Credential Check-in During Convention

Convention Info 2023

GOLD $30,000 (includes silver – bronze benefits)

One Additional Booth Space added to Complimentary Booth Space 4 Free Convention Registrations (includes all meeting meals) Logo on Convention Mailings (2 mailings to complete membership) Opportunity to sponsor Convention Evening or Major Event DFA Membership included (Allied Partner category) $2,300 value

Convention Info 2023

SILVER $20,000 (includes bronze benefits)

Sponsor-Level Trade Show Booth Signage Reserve Seating Awards Function Sponsor Premium Location at Trade Show Invitation to DFA Board of Directors Convention Social Event

Convention Info 2023

BRONZE $15,000

Special individual recognition on general session screens Opportunity to Sponsor a General Session Break Complimentary Hole Sponsorship at DFA Golf Tournament 1 Booth Package (include 3 free badge registrations) Appreciation Letter with Photo of Company with DFA Board Member Convention Signage and Program Recognition Complimentary Trade Show Stamp Card Recognition DFA Website and E-Mail Communications Recognition Special Name Badge Recognition during Convention Convention Welcome Bag Insert Privilege

Our Sponsors