Convention Info 2019

2019 Annual Convention and Trade Show Information Coming Soon!

The DFA Convention and Trade Show is an opportunity to interact with fellow franchisees, suppliers and Denny’s corporate leadership as we work together to build the brand! While we have dedicated sessions for information and interaction along with an outstanding vendor trade show, our conventions are not all business.

Join us at our Annual Convention and Trade Show at the Washington DC at the Omni Shoreham

It is because of the generosity of DFA Sponsors that all Franchisee Members are able to attend the Annual Convention and Trade Show Complimentary!

Registration Opens May 15, 2019!

Registration Information

Click here to register for the Convention
All attendees must be registered separately.

Please note:
Wednesday night – Top Golf is 21 and older / Thursday night – Concert is 21 and older


Click here to reserve your Trade Show Booth package
Reserving your booth package does not register you for the Convention (see above).


For any changes to your Convention Registration, please e-mail us at

Mandalay Bay – Las Vegas, NV

Hotel reservations must be completed by each attendee through the registration process or by clicking here.

Any changes to your hotel reservations should be made directly through the hotel. Upon completion of your Convention & Trade Show registration and Hotel reservation, you will receive your reservation confirmation by e-mail.

Please be aware that after Tuesday, August 14th – room availability and DFA discounted rates are not guaranteed.

Please refer to your hotel reservation and confirmation for deposit and cancellation policies.

Our Members

Franchisee members receive an exclusive invitation and two complimentary attendees per paid unit, (up to 15 units).

All attendees, including children, are required to register and must have credentials to attend all activities, parties and meals.

In order to receive your two complimentary attendees per unit, each unit within the same ownership or controlled by the same management group or entity must have all units current and paid. For more information, or to pay your DFA membership dues, please contact the DFA management office at or (888) 433-6697

2018 and 2019 Membership dues should be paid by July 1st

Complimentary Registration Until August 30th

August 31st through September 5th – $200.00 per person (non-refundable)

September 6th and later – $500.00 per person (non-refundable)

Trade Show Exhibitor’s Kit

Exhibitor Kit Coming Soon

Click HERE to reserve your Trade Show Booth today!

Event Snapshot

Monday, September 17th

Event Check-in – 10:00 AM – 6:00 PM


Welcome Reception – 6:30 PM – 8:30 PM
Mandalay Bay Beach Club (Beach / Sand / Swimming)











Tuesday, September 18th

Breakfast – 8:00 AM – 9:30 AM


Event Check-in – 8:00 AM – 5:00 PM


General Session – 9:30 AM




Dinner – 5:00 PM – 6:30 PM


Michael Jackson ONE by Cirque Du Soleil Sponsored by McLane – Must be in theatre area by 6:30 – MUST HAVE A TICKET TO ATTEND. Show starts at 7:00 PM

Wednesday, September 19th

Breakfast – 8:00 AM – 9:30 AM


Event Check-in – 8:00 AM – 5:00 PM


General Session – 9:00 AM




Franchisee Work Shop – TBD


Top Golf Night – 6:00 PM – 9:00 PM (21 and olderTransportation will be provided


Thursday, September 20th

Event Check-in


Trade Show
Grand Prize Drawings to follow




Dinner and Concert Sponsored by Coca-Cola
House of Blues – Phil Vassar
(Concert is 21 and older)

Friday, September 21st











Event schedule is subject to change.

Guest Speaker

David Meltzer
Speaker | Author | Entrepreneur

David Meltzer is the CEO of Sports 1 Marketing, one of the world’s leading sports & entertainment marketing agencies, which he co-founded with Hall of Fame Quarterback Warren Moon. Prior to S1M, he was CEO of the world’s first smartphone, the PC-E Phone, and later became CEO of the world’s most notable sports agency, Leigh Steinberg Sports and Entertainment.  Dave is an award-winning humanitarian, an international public speaker, best-selling author, and is profiled by national publications such as Forbes, ESPN, Bloomberg, CNBC, Yahoo, SB Nation and Variety.

50th Birthday Wish!

Sponsorship Opportunities

TITLE $65,000 (includes diamond – bronze benefits)

10 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Trade Show Stage Signage Logo Placement & Recognition in General Session General Session Program Time

DIAMOND $50,000 (includes platinum – bronze benefits)

8 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Acknowledgement / logo on DFA media (Newsletter, Directory & Website) Complimentary Full Page Cover Ad in Convention Program

PLATINUM $40,000 (includes gold – bronze benefits)

6 Free Convention Registrations (includes all meeting meals) Complimentary Full Page Ad in Convention Program Select Booth Location on Trade Show Floor Special Credential Check-in During Convention

GOLD $30,000 (includes silver – bronze benefits)

One Additional Booth Space added to Complimentary Booth Space 4 Free Convention Registrations (includes all meeting meals) Logo on Convention Mailings (2 mailings to complete membership) Opportunity to sponsor Convention Evening or Major Event DFA Membership included (Allied Partner category) $2,300 value

SILVER $20,000 (includes bronze benefits)

Sponsor-Level Trade Show Booth Signage Reserve Seating Awards Function Sponsor Premium Location at Trade Show Invitation to DFA Board of Directors Convention Social Event

BRONZE $15,000

Special individual recognition on general session screens Opportunity to Sponsor a General Session Break Complimentary Hole Sponsorship at DFA Golf Tournament 1 Booth Package (include 3 free badge registrations) Appreciation Letter with Photo of Company with DFA Board Member Convention Signage and Program Recognition Complimentary Trade Show Stamp Card Recognition DFA Website and E-Mail Communications Recognition Special Name Badge Recognition during Convention Convention Welcome Bag Insert Privilege

Our Sponsors