Convention Info 2019

2019 Annual Convention and Trade Show!

The DFA Convention and Trade Show is an opportunity to interact with fellow franchisees, suppliers and Denny’s corporate leadership as we work together to build the brand! While we have dedicated sessions for information and interaction along with an outstanding vendor trade show, our conventions are not all business.

Join us at our Annual Convention and Trade Show at the Washington DC at the Omni Shoreham

It is because of the generosity of DFA Sponsors that the DFA is able to host its Annual Convention and Trade Show.

Registration Opens May 1, 2019!

Registration Information

Click here to register for the Convention
A $100 registration fee applies to each franchisee attendee. All attendees must be registered separately.


Click here to reserve your Trade Show Booth package
Reserving your booth package does not register you for the Convention (see above).


For any changes to your Convention Registration, please e-mail us at

The Historic Omni Shoreham – Washington, DC

Hotel reservations must be completed by each attendee through the registration process or by clicking here.

Any changes to your hotel reservations should be made directly through the hotel. Upon completion of your Convention & Trade Show registration and Hotel reservation, you will receive your reservation confirmation by e-mail.

Please be aware that after Wednesday, September 11th – room availability and DFA discounted rates are not guaranteed.

Please refer to your hotel reservation and confirmation for deposit and cancellation policies.

Please note that if you do not stay at the host hotel you will be charged a fee of $500. The DFA does commit to a room block for each event and if the room block is not met the DFA has to cover the commitment.

Our Members

Franchisee members receive an exclusive invitation and two attendees per paid unit @ $100 per attendee, (up to 15 units). Additional attendees are $800 per person, (more than two per paid unit).

All attendees, including children, are required to register and must have credentials to attend all activities, parties and meals.

In order to receive your two attendees per unit @ $100 per attendee, each unit within the same ownership or controlled by the same management group or entity must have all units current and paid. For more information, or to pay your DFA membership dues, please contact the DFA management office at or (888) 433-6697

2019 and 2020 Membership dues should be paid by September 1st


Registration is $100 per attendee through September 1st

September 2nd through September 30th – $200.00 per person (non-refundable), plus additional attendee fee that may apply

October 1st and later – $500.00 per person (non-refundable), plus additional attendee fee that may apply

Trade Show Exhibitor’s Kit

Exhibitor Kit Coming Soon

Click HERE to reserve your Trade Show Booth today!

Event Snapshot

Monday, October 14th

Event Check-in – 10:00 AM – 6:00 PM


Welcome Reception – 6:30 PM – 8:30 PM





Tuesday, October 15th

Breakfast – 8:00 AM – 9:30 AM


Event Check-in – 8:00 AM – 5:00 PM


General Session – 9:30 AM




Dinner  & Concert – 7:00 PM – 10:00 PM

Wednesday, October 16th

Breakfast – 8:00 AM – 9:30 AM


Event Check-in – 8:00 AM – 5:00 PM


General Session – 9:00 AM




Franchisee Work Shop – TBD


Attendee Mixer

Thursday, October 17th

Event Check-in


Trade Show
Grand Prize Drawings to follow




Dinner and Concert

Friday, October 18th







Event schedule is subject to change. Additional details will be added, be sure to review site periodically.

Guest Speaker

Lonnie Mayne
Red Shoes Living, Inc.

Lonnie Mayne spent 30+ years on the executive leadership scene and worked closely with leading brands across 25 industries to help them inspire employee engagement, win the battle for top talent, create standout customer experiences, and build meaningful company cultures.

When he was the president of InMoment, one of the largest customer experience technology companies in the world, Lonnie deployed a five-step leadership framework that his team used to grow the company 817% in a short amount of time. This platform eventually became known as Red Shoes Living and led to Lonnie becoming an in-demand keynote speaker and global consultant for C-level executives, leadership teams, and Fortune 500 companies.

In a world that’s reached a crescendo of negativity and complexity, Red Shoes Living is a constant reminder to stand out as a beacon of positivity in your work and life.

Meet Lonnie

Sponsorship Opportunities

TITLE (includes diamond – bronze benefits)

10 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Trade Show Stage Signage Logo Placement & Recognition in General Session General Session Program Time

DIAMOND $50,000 (includes platinum – bronze benefits)

8 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Acknowledgement / logo on DFA media (Newsletter, Directory & Website) Complimentary Full Page Cover Ad in Convention Program

PLATINUM $40,000 (includes gold – bronze benefits)

6 Free Convention Registrations (includes all meeting meals) Complimentary Full Page Ad in Convention Program Select Booth Location on Trade Show Floor Special Credential Check-in During Convention

GOLD $30,000 (includes silver – bronze benefits)

One Additional Booth Space added to Complimentary Booth Space 4 Free Convention Registrations (includes all meeting meals) Logo on Convention Mailings (2 mailings to complete membership) Opportunity to sponsor Convention Evening or Major Event DFA Membership included (Allied Partner category) $2,300 value

SILVER $20,000 (includes bronze benefits)

Sponsor-Level Trade Show Booth Signage Reserve Seating Awards Function Sponsor Premium Location at Trade Show Invitation to DFA Board of Directors Convention Social Event

BRONZE $15,000

Special individual recognition on general session screens Opportunity to Sponsor a General Session Break Complimentary Hole Sponsorship at DFA Golf Tournament 1 Booth Package (include 3 free badge registrations) Appreciation Letter with Photo of Company with DFA Board Member Convention Signage and Program Recognition Complimentary Trade Show Stamp Card Recognition DFA Website and E-Mail Communications Recognition Special Name Badge Recognition during Convention Convention Welcome Bag Insert Privilege

Our Sponsors