Convention Info 2017

20th Annual 2017 Convention & Trade Show Info

The DFA Convention & Trade Show is an opportunity to interact with fellow franchisees, suppliers and Denny’s corporate leadership as we work together to build the brand! While we have dedicated sessions for information and interaction along with an outstanding vendor trade show, our conventions are not all business.

Join us at our 20th Annual Convention & Trade Show at the beautiful Fairmont Scottsdale Princess in sunny Scottsdale, Arizona!

It is because of the generosity of DFA Sponsors that all Franchisee Members are able to attend the Annual Convention and Trade Show Complimentary!

Register Today!

Registration Information

Click here to register for the Convention
All attendees must be registered separately.


Click here to reserve your Trade Show Booth package
Reserving your booth package does not register you for the Convention (see above).


For any changes to your Convention Registration, please e-mail us at

Fairmont Scottsdale Princess – Scottsdale, AZ

Hotel reservations must be completed by each attendee through the registration process or by clicking here.

Any changes to your hotel reservations should be made directly through the hotel. Upon completion of your Convention & Trade Show registration and Hotel reservation, you will receive your reservation confirmation by e-mail.

Please be aware that after Tuesday, September 12th – room availability and DFA discounted rates are not guaranteed.

Please refer to your hotel reservation and confirmation for deposit and cancellation policies.

Our Members

Franchisee members receive an exclusive invitation and two complimentary attendees per paid unit, (up to 15 units).

All attendees, including children, are required to register and must have credentials to attend all activities, parties and meals.

In order to receive your two complimentary attendees per unit, each unit within the same ownership or controlled by the same management group or entity must have all units current and paid. For more information, or to pay your DFA membership dues, please contact the DFA management office at or (888) 433-6697

Membership dues should be paid by September 15th

Complimentary Registration Until September 15th.

September 16th through September 30th – $150.00 per person (non-refundable)

October 1st and later – $500.00 per person (non-refundable)

2017 Golf Patrons

Trade Show Exhibitor’s Kit

Exhibitor Information

Trade Show Exhibitor Kit

Electrical, AV Form – To be coordinated through Brede


Click HERE to reserve your Trade Show Booth today!

Event Snapshot

Sunday, October 8th

Golfer’s Arrive

Event Registration





Monday, October 9th

Golf Breakfast & Check-in

Golf Tournament

Attendees Arrive (non-golfers)

Event Registration

Welcome Reception

Tuesday, October 10th


Event Registration

General Session



McLane Plated Dinner (Casual attire) – A Night at Hotel California

Wednesday, October 11th


General Session


Franchisee Work Shop – TBD

Beach Party – Wear your favorite event appropriate Beach Attire (Outdoors)

Thursday, October 12th

Exhibitor Breakfast

Attendee Breakfast

Event Registration

Trade Show – Grand Prize Drawings to follow



Coca-Cola’s Boots & Bling Party (Outdoors)

Friday, October 13th







Event schedule is subject to change.

Guest Speaker

Walter Bond

Like you, Walter Bond, knows what it’s like to be discounted by everyone around you. To run up against challenges that feel insurmountable. And to have moments where challenges were winning. But then Walter recognized a single truth that changed everything:

Peak Performers have no excuses for failure; only reasons for success.

After several stellar high-school seasons, Walters earned a scholarship on the University of Minnesota basketball team. As an average college player who was overlooked by the NBA, Walter tapped into a peak performance mindset, changed his work ethic and found himself as a Professional NBA Basketball Player for the Dallas Mavericks.

Now retired from the NBA, Walter Bond shares stories, lessons, and the type of motivation that sparks the superstars to success, moves the middle players into action, and excites your attendees to come back for more.

When Walter is on the platform you will have the knowledge and skills needed to take the proven path away from the pack and into the peak performer’s spotlight.

Make your goals a reality. Motivate your team with powerful content from a power speaker – Walter Bond.

Sponsorship Opportunities

TITLE $65,000 (includes diamond – bronze benefits)

10 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Trade Show Stage Signage Logo Placement & Recognition in General Session General Session Program Time

DIAMOND $50,000 (includes platinum – bronze benefits)

8 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Acknowledgement / logo on DFA media (Newsletter, Directory & Website) Complimentary Full Page Cover Ad in Convention Program

PLATINUM $40,000 (includes gold – bronze benefits)

6 Free Convention Registrations (includes all meeting meals) Complimentary Full Page Ad in Convention Program Select Booth Location on Trade Show Floor Special Credential Check-in During Convention

GOLD $30,000 (includes silver – bronze benefits)

One Additional Booth Space added to Complimentary Booth Space 4 Free Convention Registrations (includes all meeting meals) Logo on Convention Mailings (2 mailings to complete membership) Opportunity to sponsor Convention Evening or Major Event DFA Membership included (Allied Partner category) $2,300 value

SILVER $20,000 (includes bronze benefits)

Sponsor-Level Trade Show Booth Signage Reserve Seating Awards Function Sponsor Premium Location at Trade Show Invitation to DFA Board of Directors Convention Social Event

BRONZE $15,000

Special individual recognition on general session screens Opportunity to Sponsor a General Session Break Complimentary Hole Sponsorship at DFA Golf Tournament 1 Booth Package (include 3 free badge registrations) Appreciation Letter with Photo of Company with DFA Board Member Convention Signage and Program Recognition Complimentary Trade Show Stamp Card Recognition DFA Website and E-Mail Communications Recognition Special Name Badge Recognition during Convention Convention Welcome Bag Insert Privilege

Our Sponsors