Quarterly Checklist for Success
Please use this handy guide to help you get the most out of your membership from quarter to quarter. To download a printable copy of this checklist, click HERE. Thank you to our Allied Partners and if you have any questions, please don’t hesitate to Contact Us.
First Quarter: January – March
- Renew your Allied Partner membership in January to ensure publication on Dennys.org
- Verify that the DFA has your correct corporate address, logo, and contact info on the DFA Directory.
- Reserve advertisement space in the DFA Directory and Buyer’s Guide HERE
- Register for the DFA Allied Partner Summit Meeting & Golf Tournament HERE.
- Test your login credentials in the “My Account” section of our site HERE.
- Verify that you are receiving quarterly issues of the DFA Newsletter.
- Verify that you received your copy of the DFA Directory and Buyer’s Guide.
- Reserve a Booth Package for the annual DFA convention HERE.
- Make sure to pay for your Booth Package Reservation by March 15th to receive the Early Bird discount.
- Submit any advertising or FREE articles for the quarterly Newsletters. Here
- Verify that you have the current version of the eMembership Roster for marketing.
Second Quarter: April – June
- Prepare your presentation for the DFA Allied Partner Summit Meeting.
- Attend the DFA Allied Partner Summit Meeting and Golf Tournament.
- Reserve a Booth Package for the annual DFA convention HERE.
- Follow up on the leads or actions from the AP Summit Meeting.
- 2 attendees included: (Register for attendees’ credentials for annual Convention (3 badges included in booth package).
- Develop marketing plan to target franchisees prior to convention.
- Submit any advertising or FREE articles for the DFA Summer Forum.
Third Quarter: July – September
- Complete exhibitor kit prior to deadline — Please see Convention Info page.
- Execute marketing plan developed to target franchisees.
- Reserve a Booth Package for the annual DFA convention HERE.
Fourth Quarter: October – December
- Follow up with leads from convention.
- Renew Allied Partner Membership by Dec. 31st to ensure publication on Dennys.org
- Review DFA Annual Sponsorship Opportunities.