2025 Annual Convention and Trade Show Monday, November 3rd – Thursday, November 6th

Join Us! Registration to Open May 2025

The DFA Convention and Trade Show is an opportunity to interact with fellow franchisees, suppliers and Denny’s corporate leadership as we work together to build the Brand! While we have dedicated sessions for information and interaction along with an outstanding vendor trade show, our conventions are not all business.

It is because of the generosity of DFA Sponsors that the DFA is able to host its Annual Convention and Trade Show.

Registration & Hotel Reservations will open in May, 2025

FRANCHISEES:  A $200 registration fee applies to each franchisee attendee. All attendees must be registered — each attendee should complete the registration form.

SUPPLIERS:  Trade Show Booth package includes registration for two attendees.

Delta Air Lines is pleased to offer special discounts for the Denny’s Franchisee Association

Please click here to book your flights.

You may also call Conferences and Events® at 1.800.328.1111* Monday–Friday, 8:00 a.m. – 6:30 p.m. (EST) and refer to Meeting Event Code  NY3DN
*Please note there is not a service fee for reservations booked and ticketed via our reservation 800 number.

United Airlines is pleased to offer special discounts for the Denny’s Franchisee Association

Please click here to book your flights.

You may also call United Meetings Reservation Desk Monday – Friday at (800) 426-1122 for booking assistance. Please use Discount Code ZQ43100203

Join us at our Annual Convention and Trade Show at the newest Loews Hotel – Loews Arlington in Arlington, Texas!

Click here to Reserve your hotel room with the DFA’s contracted rate

Please be note that after Wednesday, OCTOBER 8th – room availability and DFA discounted rates are not guaranteed. Contracted room rate is $209 per night.

Any changes to your hotel reservations should be made directly through the hotel. Upon completion of your Convention & Trade Show registration and Hotel reservation, you will receive your reservation confirmation by e-mail.  Please refer to your hotel reservation and confirmation for deposit and cancellation policies.

Please note that if you do not stay at the host hotel you will be charged a fee of $1,200. The DFA does commit to a room block for each event and if the room block is not met the DFA has to cover the commitment.

Our Members

Franchisee members receive an exclusive invitation for $200 per person. Each attendee must register.

Registration fee through September 30th:  $200 per person (two attendees per paid unit)
Registration fee October 1st through October 20th: $300 per person
Registration fee after October 21st: $500 per person

In order to attend the Convention and Trade Show your 2024 DFA Franchisee Membership dues must be current. Membership is $200 per unit (15-unit cap), after June 30th Membership is $400 per unit (15-unit cap).

For more information, or to pay your DFA membership dues, please contact the DFA management office at info@dennys.org or (888) 433-6697

Trade Show Exhibitor’s Kit – Please email the DFA at info@dennys.org

Click HERE to reserve your Trade Show Booth today!

Event Snapshot – AGENDA DETAILS COMING SOON!

Monday, November 3rd

  • Event Check-in – 10:00 AM – 6:00 PM
  • Welcome Reception – 7:00 PM – 9:00 PM

Tuesday, November 4th

  • Breakfast – 7:00 AM – 8:30 AM
  • Event Check-in – 8:00 AM – 5:00 PM
  • General Session – 8:30 AM
  • Lunch
  • Dinner & Entertainment 6:00 PM – 10:00 PM

Wednesday, November 5th

  • Breakfast – 7:00 AM – 8:30 AM
  • Event Check-in – 8:00 AM – 5:00 PM
  • General Session & Breakouts – 8:30 AM
  • Exhibitor Set Up for Trade Show
  • Lunch
  • Dinner & Entertainment – 6:00 PM – 10:00 PM

Thursday, November 6th

  • Trade Show – 10:30 AM – Doors until 2:30 PM
  • Exhibitors should be ready at 10:00 AM
  • Grand Prize Drawings to follow
  • Lunch
  • Closing Reception with drinks & appetizers – 6:00 PM – 8:00 PM

Friday, November 7th

  • Departures

Event schedule is subject to change. Additional details will be added, be sure to review site periodically.

Guest Speaker

Shaun Peet

DECK Leadership

Entertainment

Sponsorship Opportunities

TITLE (includes diamond – bronze benefits)

10 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Trade Show Stage Signage Logo Placement & Recognition in General Session General Session Program Time

GOLD $30,000 (includes silver – bronze benefits)

One Additional Booth Space added to Complimentary Booth Space 4 Free Convention Registrations (includes all meeting meals) Logo on Convention Mailings (2 mailings to complete membership) Opportunity to sponsor Convention Evening or Major Event DFA Membership included (Allied Partner category) $2,300 value

DIAMOND $50,000 (includes platinum – bronze benefits)

8 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Acknowledgement / logo on DFA media (Newsletter, Directory & Website) Complimentary Full Page Cover Ad in Convention Program

SILVER $20,000 (includes bronze benefits)

Sponsor-Level Trade Show Booth Signage Reserve Seating Awards Function Sponsor Premium Location at Trade Show Invitation to DFA Board of Directors Convention Social Event

PLATINUM $40,000 (includes gold – bronze benefits)

6 Free Convention Registrations (includes all meeting meals) Complimentary Full Page Ad in Convention Program Select Booth Location on Trade Show Floor Special Credential Check-in During Convention

BRONZE $15,000

Special individual recognition on general session screens Opportunity to Sponsor a General Session Break Complimentary Hole Sponsorship at DFA Golf Tournament 1 Booth Package (include 3 free badge registrations) Appreciation Letter with Photo of Company with DFA Board Member Convention Signage and Program Recognition Complimentary Trade Show Stamp Card Recognition DFA Website and E-Mail Communications Recognition Special Name Badge Recognition during Convention Convention Welcome Bag Insert Privilege