2026 Annual Convention and Trade Show Monday, September 21st – Thursday, September 24th
Registration is Open!
The DFA Convention and Trade Show is an opportunity to interact with fellow franchisees, suppliers and Denny’s corporate leadership as we work together to build the Brand! While we have dedicated sessions for information and interaction along with an outstanding vendor trade show, our conventions are not all business.
It is because of the generosity of DFA Sponsors that the DFA is able to host its Annual Convention and Trade Show.
Convention Registration is Open!
Hotel: Omni Oklahoma City
Delta Air Lines is pleased to offer special discounts for the Denny’s Franchisee Association
Please click here to book your flights.
You may also call Conferences and Events® at 1.800.328.1111* Monday–Friday, 8:00 a.m. – 6:30 p.m. (EST) and refer to Meeting Event Code NM4SU
*Please note there is not a service fee for reservations booked and ticketed via our reservation 800 number.
United Airlines is pleased to offer special discounts for the Denny’s Franchisee Association
Please click here to book your flights
You may also call United Meetings Reservation Desk Monday – Friday at (800) 426-1122 for booking assistance. Please use Discount Code ZQ44295240
Join us at our Annual Convention and Trade Show at the new Omni Oklahoma City in downtown OKC!
Click here to Reserve your hotel room with the DFA’s contracted rate
Please be note that after Friday, August 14th – room availability and DFA discounted rates are not guaranteed. Contracted room rate is $249 per night.
Any changes to your hotel reservations should be made directly through the hotel. Upon completion of your Convention & Trade Show registration and Hotel reservation, you will receive your reservation confirmation by e-mail. Please refer to your hotel reservation and confirmation for deposit and cancellation policies.
Please note that if you do not stay at the host hotel you will be charged a fee of $1,200. The DFA does commit to a room block for each event and if the room block is not met the DFA has to cover the commitment.
Our Members
Franchisee members receive an exclusive invitation for $200 per person. Each attendee must register.
Registration fee through August 15th: $200 per person (two attendees per paid unit)
Registration fee August 16th through September 5th: $300 per person
Registration fee after September 5th: $500 per person
In order to attend the Convention and Trade Show your 2026 DFA Franchisee Membership dues must be current. Membership is $200 per unit (15-unit cap), after June 30th Membership is $400 per unit (15-unit cap).
For more information, or to pay your DFA membership dues, please contact the DFA management office at info@dennys.org or (888) 433-6697
Trade Show Exhibitor’s Kit – Please email the DFA at info.dennys.org
Click HERE to reserve your Trade Show Booth today!
Event Snapshot – AGENDA DETAILS COMING SOON!
Event schedule is subject to change. Additional details will be added, be sure to review site periodically.
Guest Speaker
Dr. Will Moreland
You Have Every Right
To Create Your Best Life
A Military Veteran turned international keynote speaker, author, success coach and philanthropist, Dr. Will’s assignment in life is to help you discover your genius. Every single person was born with genius on the inside of them. Sadly, many times this genius is buried under doubt, fear and other’s opinions. It’s not until we become intentional about discovering our genius does our thinking and results change.
After leaving the United States Army with an honorable discharge and serving two tours of duty in defense of our nation, Dr. Will turned his attention to empowering individuals to discover their genius and live their best life.
Dr. Will is equipped with the insight and wisdom to help you discover your genius and release it into the world. With more than 20 years as a speaker, traveling to over 50 countries to work with companies. He has worked with countless individuals to help them release their genius and he can help you too.
Entertainment
Welcome Reception – Monday, September 21st
Dinner & Entertainment – Tuesday, September 22nd
Coca-Cola Party – Wednesday, September 23rd
Sponsorship Opportunities
TITLE (includes diamond – bronze benefits)
10 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Trade Show Stage Signage Logo Placement & Recognition in General Session General Session Program Time
GOLD $30,000 (includes silver – bronze benefits)
One Additional Booth Space added to Complimentary Booth Space 4 Free Convention Registrations (includes all meeting meals) Logo on Convention Mailings (2 mailings to complete membership) Opportunity to sponsor Convention Evening or Major Event DFA Membership included (Allied Partner category) $2,300 value
DIAMOND $50,000 (includes platinum – bronze benefits)
8 Free Convention Registrations (includes free meeting meals) Complimentary Full Page Ad in DFA Directory and Buyer’s Guide Acknowledgement / logo on DFA media (Newsletter, Directory & Website) Complimentary Full Page Cover Ad in Convention Program
SILVER $20,000 (includes bronze benefits)
Sponsor-Level Trade Show Booth Signage Reserve Seating Awards Function Sponsor Premium Location at Trade Show Invitation to DFA Board of Directors Convention Social Event
PLATINUM $40,000 (includes gold – bronze benefits)
6 Free Convention Registrations (includes all meeting meals) Complimentary Full Page Ad in Convention Program Select Booth Location on Trade Show Floor Special Credential Check-in During Convention
BRONZE $15,000
Special individual recognition on general session screens Opportunity to Sponsor a General Session Break Complimentary Hole Sponsorship at DFA Golf Tournament 1 Booth Package (include 3 free badge registrations) Appreciation Letter with Photo of Company with DFA Board Member Convention Signage and Program Recognition Complimentary Trade Show Stamp Card Recognition DFA Website and E-Mail Communications Recognition Special Name Badge Recognition during Convention Convention Welcome Bag Insert Privilege
